State of the Art in eTourism
نویسندگان
چکیده
The information revolution is drastically reshaping global society and pushing the world toward information based economy. Commercial activities such as information gathering, shopping, trading, collaboration, and distribution are changing, and companies are forced to adapt their strategies. The importance of information and communication technology (ICT), especially of the Web, in the travel and tourism industry has increased tremendously over the past years. The travel and tourism area is one of those industries, which are able to gain enormous synergy effects from the use of the Internet. The Internet is a possible instrument to change the structures and processes of the entire industry. Our research analyzes the tourism industry and the changes in business processes and value chains within the industry caused by the Web. This paper gives an overview of the state of the art in eTourism and the importance of ICT within the travel and tourism industry.
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